Let’s get serious. YOU ARE NOW A MARKETER AMONGST MACHINES. HOW DOES THAT CHANGE THINGS FOR YOU?
Get Brand Productive is the first and only consultant service established specifically to understand the mindsets of marketers in the face of the epic A.I. execution – so big they’re calling it the second industrial revolution….while it forms and grows….we can’t let this stop us from preparing for the tsunami of change and power marketers will experience and drive in the coming 5 to 10 years.
ADDRESSING THE NEEDS OF THE MODERN CMO
Driven by a voracious intellectual appetite for learning how empathetic human marketers and machines (social listening, programmatic targeting, martech, A.I.) will coexist in driving the next generation of marketing strategies, channels, tactics and campaigns, I have studied how our always on customers are forcing us marketers to build with machines. Understanding customers and marketer mindsets helps us see new emerging trends and patterns. Analyzing our existing environments and developing technologies helps us envision, plan and prepare better for the future.
A combination of data analytics, content analysis, strategic foresight, and generational theory can help us see important trends, sometimes years before they happen. This custom-made interdisciplinary approach has allowed me allows me to help a variety of marketers, companies, brands and startups prepare for tomorrow. My research has brought me to teaching, seminars, speaking events, moderating panels and contributing to media outlets such as Inc Magazine, Entrepreneur.com, Forbes, CMS Wire, Kiplingers and more.