Let’s get serious. YOU ARE NOW A MARKETER AMONGST MACHINES. HOW DOES THAT CHANGE THINGS FOR YOU?
Get Brand Productive is a consultant service established specifically to understand the new mindsets needed to be a modern marketer in the face of the coming epic A.I. execution across industries – so big they’re calling it the fourth industrial revolution. While it forms and grows….we can’t stop & wait, we just prepare for the tsunami of change and power marketers with new skills and mindsets to help drive the coming 5-10 years of brand leadership.
ADDRESSING THE NEEDS OF THE MODERN Marketer
Driven by a voracious intellectual appetite for learning how empathetic human marketers and machines (social listening, programmatic targeting, martech, A.I.) will coexist in driving the next generation of marketing strategies, channels, tactics and campaigns, I study how our always on customers are forcing us marketers to build & integrate with machines. Understanding customers, machines and marketer mindsets helps us see new emerging trends and patterns; meanwhile analyzing our existing environments and developing technologies helps us envision, plan and prepare better for an ethical future with AI. My research has brought me to teaching, seminars, speaking events, moderating panels and contributing to media outlets such as Inc Magazine, Entrepreneur.com, Forbes, CMS Wire, Kiplingers and more.
Now, back to you - let’s start talking about what your future can look like….modern marketer…..