WONDERING HOW GET BRAND PRODUCTIVE CAN HELP YOU?
Get Brand Productive uses a modular business model. For smaller engagements, services will be provided in solo by our founder; for highly customized or research intensive projects, experts and professionals in our network are hired on projects as needed. This gives extra flexibility to the services we provide and allows us to charge lower fees than many other consultancies.
Business Consulting Services
Modern Marketing Coaching
FieLd Expert Consultations
With almost a decade and a half of marketing management, we provide strategic advice uniquely tailored to clients’ visions and goals. Whether the objective is to better understand the next generation as marketers, as consumers, as students or as our emerging workforce, an hour-long conversation will help you understand where your risks and opportunities are. For corporate clients the first 20 minutes are free. There is no charge for media interviews. Pro bono work is considered on a case-by-case basis for the non-profit sector.
Speaking & PRESENTATIONS
As an experienced public speaker I have presented at conferences, clients and colleges, as a guest lecturer and moderator. My speaking style is engaging and entertaining, yet informative and based on solid research. I use humor and storytelling techniques to move the audience through the clutter of generational trends and stereotypes with a future forward perspective.
Forecast and Trend Reports
We write white papers, povs and reports customized to your specific industry using strategic foresight, generational analysis and insights. Our report types are of two types depending on your company’s needs and budget:
Generic reports: These reports are based on secondary data, existing surveys and the existing data material previously collected by GBP. We will cover emerging trends and analysis based on your specific industry need. When applicable we use text mining programs to analyze relevant social media buzz.
Custom report: These reports include all elements of the generic reports, but will also use custom surveys and focus groups. Collects data for white space exploration of emerging trends where specific queries are needed, where too little reliable secondary data exist, or the trends to are so new (this is more common than not!)
Often the best knowledge is hidden in the organization. We are trained in facilitating workshops and roundtable discussions, and can help move the discussion in a way that makes sure all stakeholder interests are considered and areas and important insights uncovered. This is often used in for “white space opportunity identification” which helps in conceptualizing new products or discovering emerging new markets. Workshops can be a very good match when the goal is to uncover hidden knowledge and to embed new ideas into cohesive, new “future states” or scenarios. This is in turn invaluable for discovering blind spots and for discovering new opportunities. I/we will typically travel to a pre-determined destination of your choice or can help plan the event.